One of my goals this year is to be more proactive. On the surface, this sounds simple enough, but the reality is that the demands of running a successful business can mean that being proactive, as opposed to reactive, is more of a constant aspiration than a consistent reality.
As we enter 2014, I’m very pleased to say that I have already made personal inroads into achieving this goal.
Towards the end of 2013, in anticipation of becoming ‘more proactive’, I completed a certification in Xero, positioned by its creators as ‘beautiful accounting software’. It was not the marketing, however, which led me to decide to gain further accreditation in my field, rather a desire to anticipate an emerging demand within my own customer base.
In the course of 2012-2013 I had noted that a number of my clients were becoming increasingly busy in terms of workflow. All well and good, but the knock-on effect of this was that their time was becoming increasingly precious. Some of their ‘traditional’ book-keeping methods were simply no longer giving them the visibility or the flexibility to assume proactive management of their real-time finances.
At the same time, I was becoming aware of a growing number of online accounting software packages and began to research the various advantages that these might offer. When one of my existing clients invited me to collaborate with them in the management of a new Xero account, it seemed like an ideal opportunity to make a decision and opt for accreditation in this system. From my research, I knew it had gained a wide following and many positive, glowing testimonials.
I am pleased to say that since completing my certification, I have not looked back. I now assist a number of my clients using the Xero online accounting system. In line with website claims, it does indeed offer ‘all you need to run your business’ – online accounting, automated bank reconciliation, up-to-date invoicing and various other optional add-ons ranging from receipt management to quotations. In addition to this, it exists in the so-called ‘cloud’, so while I can manage the accounting on behalf of my clients, they can also access all the information which allows them to make informed, real-time decisions about their business. In this way, the nature of my business with them has gone from traditional delegation to forward-thinking collaboration.
So, if you are looking to become more financially proactive in 2014, why not get in touch to find out how Xero might benefit your business?
Who knows what Xero might do for your zeros!