Archive | March, 2014

How do I get started in social media?

As the presenter of The Social Media Show, this is a question I get asked a lot. The main thing to realise is that social media is a doorway to connect with people, not a way to bang out cheap marketing. It’s not about mass communication. Many businesses approach social media as a way to […]

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Spring clean your networking know-how

Networking is something which all good businesses do because they understand that it can provide a strategic, cost-effective route to market. In today’s hyper-connected business world, it’s as much a case of what you know as who you know – despite a plethora of technology, people still buy people. Being in the right place at […]

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